2025 — FreshMart Group
Grocery chain boosts repeat purchase rate 54% with AI loyalty engine
Repeat purchase rate +54%. Avg basket size up 27%.
Source: projects.m3ca.com — verified 26 August 2026
+54%
conversion lift
+94%
user retention
+88%
lead growth
How it went
01
The brief
A regional grocery chain with 34 locations had a loyalty programme with 380,000 members but a 12% active engagement rate. Generic promotions were not driving repeat visits or basket size growth.
02
What we did
M3CA designed an AI-powered loyalty engine that analysed purchase history to generate personalised weekly offers for each member. A companion mobile app was built with gamified rewards, real-time points tracking, and predictive restocking reminders. Push notification strategies were A/B tested at scale, lifting open rates from 8% to 41%.
03
What happened
Repeat purchase rate +54%. Avg basket size up 27%. App rated 4.8★ with 120K downloads in 90 days.
2025 — FreshMart Group
Grocery chain boosts repeat purchase rate 54% with AI loyalty engine
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