
2026 — M3CA (Internal Product)
projects.m3ca.com — a bespoke case study showcase platform built to convert
Platform launched in 10 weeks. Demo-to-enquiry conversion rate up 62%.
Source: projects.m3ca.com — verified 26 August 2026
+62%
conversion lift
+89%
lead growth
97
NPS
How it went
01
The brief
M3CA's growing portfolio of 59+ case studies was locked inside a generic PDF deck and a WordPress page that couldn't do justice to the quality of work delivered. Prospective clients landing on the portfolio had no way to filter by industry, explore outcomes, or connect specific results to their own sector. The agency needed a purpose-built showcase that felt as premium as its work — without relying on any third-party portfolio platforms.
02
What we did
M3CA designed and built projects.m3ca.com from the ground up: a white-labeled React SaaS application hosted at a custom subdomain as a seamless extension of the M3CA brand ecosystem. The platform features 14 filterable categories, a sticky category sidebar, live search, animated case study cards with headline outcome metrics, a full-screen modal with directional slide transitions, swipe gesture support for mobile, a related case studies discovery engine, and a 'Built by M3CA' spotlight section showcasing the agency's own internal products. An admin panel allows the M3CA team to add, edit, and manage case studies without engineering involvement. The platform integrates directly with the enquiry pipeline via a contact form wired to a triage edge function that scores and routes leads automatically.
03
What happened
Platform launched in 10 weeks. Demo-to-enquiry conversion rate up 62%. Inbound lead volume up 89% attributed to improved portfolio discoverability. Average session duration 4m 38s. NPS 97 from internal team.

2026 — M3CA (Internal Product)
projects.m3ca.com — a bespoke case study showcase platform built to convert
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