12-part branded content series drives 4.8M organic views for SaaS brand

Vela Software was invisible on social and video channels — their product was excellent but their content was forgettable. They needed a serialised branded content strategy that built genuine audience loyalty rather than just impressions.

M3CA developed and produced 'The Operator' — a 12-episode branded documentary series profiling the operators and founders whose businesses were transformed by Vela's platform. Each 8-minute episode was filmed in cinematic studio conditions with a signature interview-plus-b-roll format, original score, and motion graphic end-cards. M3CA also handled full platform distribution strategy: YouTube SEO, LinkedIn native video scheduling, and a cross-platform repurposing system that generated 48 additional short-form clips from the 12 hero episodes.