2025 — Lumina Home
TV commercial drives 22% sales uplift for retail brand
22% sales uplift during campaign window. Brand awareness scores increased 14 points in post-campaign tracking.
Source: projects.m3ca.com — verified 26 August 2026
+22%
conversion lift
79%
engagement rate
How it went
01
The brief
A premium homeware brand needed a broadcast-quality TVC for their Christmas campaign to compete with category giants on a mid-market budget.
02
What we did
M3CA produced a 60-second TVC and 4 cut-down variants (30s, 20s, 15s, 6s) from a single production day. We managed full casting, a 2-location shoot with controlled natural lighting, and broadcast-grade post-production including licensed music and Dolby audio mix. The campaign aired across ITV and Channel 4.
03
What happened
22% sales uplift during campaign window. Brand awareness scores increased 14 points in post-campaign tracking.
2025 — Lumina Home
TV commercial drives 22% sales uplift for retail brand
Start
Bring us the version of this you are stuck on.
We will tell you what we would do differently, whether or not you hire us for it.