2025 — Luminary Foundation
Annual charity gala raising £4.2M for medical research foundations
£4.2M raised — a 133% increase on the prior year. Won Best Charity Event at the Event Production Awards.
Source: projects.m3ca.com — verified 26 August 2026
+133%
revenue growth
93%
engagement rate
98%
client satisfaction
How it went
01
The brief
The Luminary Foundation's annual gala had plateaued at £1.8M in fundraising. They appointed M3CA to reimagine the entire event experience — from arrival to auction — to dramatically increase giving.
02
What we did
M3CA redesigned every touchpoint of the gala: a new 'Light & Legacy' theme with architectural floral installations, a reimagined auction format introducing a live video-link impact moment, personalised donor journey communications, and a headline entertainment package featuring a surprise performance. The result was a transformed room atmosphere that made giving feel celebratory rather than transactional.
03
What happened
£4.2M raised — a 133% increase on the prior year. Won Best Charity Event at the Event Production Awards. Donor retention rate increased to 87%.
2025 — Luminary Foundation
Annual charity gala raising £4.2M for medical research foundations
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