Immersive brand activation drives 620K social impressions in 3 days

Vertex Consumer Goods needed to relaunch a heritage product line to a younger demographic — without advertising. The brief: create a physical experience so shareable that organic social reach would outperform a paid media campaign.

M3CA designed and built a 4-day pop-up activation in Shoreditch combining kinetic light sculptures, a custom-scented walkthrough tunnel, and an AI-powered photo booth generating brand-styled portraits in real time. M3CA's content team embedded within the space, producing 60-second social clips at the point of experience. An influencer pre-launch day seeded 140 creator posts before public opening. M3CA also integrated real-time social listening dashboards to adapt activation elements based on live audience response.